When the online visibility of a website or web page in a web search is affected then it is referred to as search engine optimization. The search engine optimization is referred to as organic, earned or natural results. In order to increase the number of back links or inbound links then search engine optimization tactic is applied to promote a site. Some steps are involved in creation of SEO for a website. The steps include; creating page titles, creating meta tags, placing strategic search phrases on pages, developing new sitemaps for Google and submitting website to directories. In addition creation of a SEO can be done individually by following some key tips.
Keyword research provides an understanding of the word and phrases that consumers use to find your products in which it should be mastered. Aside from providing an understanding it also helps to gauge the demand for them and identifies keyword themes that real searchers use in their search queries. A quantitative demand score helps to determine the relative value in targeting each keyword theme which is a necessity of keyword tools.
By planning your site then consumers are able to identify pages on the website that address their search queries. A list on paper or spread sheet of all top, mid and low tier web pages with their corresponding keyword focus forms the basis of the architecture website is the process of planning your site. The process of creation of web pages is dependent on access to developers and designers and ecommerce platform which results to optimization of the site. The rising number of smart phone and tablet users need to be catered for in current websites.
Designing of the web is the process of creating websites and several aspects are factored in which are; content production, graphic design and webpage layout. A subset of web development is web design which is also include in client-server side scripting, web content development, network security configuration among other tasks. Web design is content production, webpage layout and graphic design while web development is website creation. Web design basically deals with the layout and overall appearance of the website. A lot of programming is involved for the working of a website and it’s based on the web design.
Personification of the layout and the content involved is what encompasses web design. A lot of coding and programming is entailed in web development to results to functionality as the per the owner’s needs. It basically deals with the non-design aspect of website building that is coding and writing markup resulting to the difference with web design. Thus the main aspect of web development is coding and programming in order for the functioning of website. Web development involves the following categories which are; client-side, server-side coding and database technology.